Research shows: the DEI industry keeps on consistently failing all of us. It's actually more of a broken system than an effective systemic solution.

 

As harsh and true a statement and reality as that is though, it makes complete sense because when you think about it, the typical flagship DEI training costs money that's never supposed to be earned back, spends too much time and budget working on "politically correct language" without actually effecting culture or change, and is 100% irrelevant to sales and profit teams that actually define not only our ability to stay and be in business, but also our ability to create budget to sustain this type of work in the first place.

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The game is rigged though because most clout, funding, validation, accolades, rewards,  research, and visibility are given to the most publicly cliché DEI campaigns. Yet, the accountability towards results is completely bypassed and unregulated; intention alone has become the #1 favourite vanity and fragility metric of success; it hides what's broken and protects what needs to be changed.

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Where most of us go wrong is in going along with those metrics; it scares most leaders to stand alone when that's the only way to have integrity without validation so they prefer to stay in poor but popular company with the rest of their industry. In actuality, real DEI impact is all about creating poverty-ending-level wealth and healing for generations upon generations upon generations of Earth's most disenfranchised humans. More than money, for the first time ever, this gives them time to rest, resources to heal, support to build dreams, backup to thrive and not survive, and the means to self-sufficiently break cycles by creating new sustainable legacies created for and by their Peoples in alignment with Ancestral Indigenous ways of life.

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Most DEI campaigns are run with a performative and charity mindset around impact. They systemically tend to mistakenly and reductively promote it as a benevolent concession from the haves to the "haves-not" and they completely fail to actually see how wealth and impact can be equally created on both sides of the fence by doing what's right and efficient over what's convenient and expected. DEI is a multi-billion-dollar industry that is severely under-living its potential. And so are you, if most of your success metrics are based on clichés and not multi-generational healing and financial impact. So let me help you become the one-in-a-lifetime purpose-driven leader that gets it right by using DEI with integrity to 2-3x impact and profits. You know you're doing this right when what you did today, helps them never need you tomorrow, and when what you did today helps create the exact opposite legacy for all future generations to come.